With visual content becoming more popular on social media, businesses all over the world are communicating visually with their customers, followers, and fans via short videos and photos. Now, while there are plenty of platforms available, Instagram remains the best resource for leveraging the power of visual content. The site has over 800 million users (500 million daily active users), making it the most-used photo sharing platform, with over 40 billion photos and videos shares since its conception. So, yes, marketing on Instagram is worth it! But, if you don’t believe us, the benefits below speak for themselves:
Increase in Traffic
Although you don’t have the option of adding clickable links in your Instagram updates, the platform can be a powerful source of traffic. This is because of the unique features it offers for you to display your photos. With the given editing and filters options, you can be as creative as you want to add style, quality, and uniqueness to your photos. This proves useful in grabbing the attention of users, gaining positive comments, and directing many customers to your website, resulting in increased web traffic.
Increase in Engagement
Anyone with an Instagram account can leverage crazy levels of engagement with the audience via interesting and useful content. In fact, according to Hootsuite, top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer.
Building Trust and Personality
One of the key benefits of marketing on Instagram is it can help you build great trust with customers, paving the way for future engagement. By posting relevant and targeting messages, videos, and photos, you can create an emotional connection with your audience. This motivates customers, users, and viewers into checking out your site and the services you offer, giving a personal feel to your business as well as building trust and personality.
Update Regarding Latest Promotions and Offers
Businesses on Instagram can share timely photo and video updates regarding their services. Just by sharing latest events and activities, you can boost sales. This enables customers to learn about the latest promotions and offers, while they can participate in an Instagram Contest hosted by you. Use popular hashtags and visit popular brands to get an idea on how to use the app. Avoid copying ideas and try to be as special and unique as possible.
‘Free Advertising’
Last, but not the least, using Instagram for marketing is free. You can showcase your services and products in a way that generates massive exposure. This gives you a chance to show off all you offer, while guaranteeing increased web traffic minus the high costs of expensive marketing campaigns. If you want to take your business to the next level, you can also leverage Instagram Ads. You will have to pay a certain fee, but these ads are perfect to send people to important sections of your website,
So, if you want to receive the above-mentioned benefits, it’s time you considered using Instagram as well. According to Adweek.com, only 24% of small businesses currently use Instagram. Therefore, by using the platform, you can gain an edge over the competition.